Caroline Fiennes is Executive Director of Global Cool, a highly innovative charity which encourages greener living. Global Cool doesn’t presuppose that people are interested in carbon, climate or the environment. Instead, it ‘sells’ green lifestyle choices by making them appealing. The charity uses social networking, film, fashion, music and entertainment to reach and inspire people to change, but also highlight the fun, adventure and cost benefits of greener lifestyles. Caroline “grew up” in commercial marketing before leading the client service business at New Philanthropy Capital, where she helped charitable funders to make the most of their resources. She has worked with well-known names such as the Sainsbury Family Charitable Trusts, Big Lottery Fund, the Home Office and Eurostar, as well as many families and smaller foundations.

Award Date: November 2010